Home > end of online civility, Fat Acceptance, feminism > New Bacardi ads show what real ugly looks like, and it’s not the women in the ads

New Bacardi ads show what real ugly looks like, and it’s not the women in the ads

*Note:Links auto play obnoxious music*

Can someone translate this page or get an email address to send a note to them? They are the dipshits behind the Bacardi Get an Ugly Girlfriend ad campaign. I found this via ShapelyProse…

I got no words for this… I’m hoping it’s a poor attempt at satire, or something not sanctioned by Bacardi since the site isn’t even in English but damn am I seeing red over it. Here’s an excerpt from Kate Harding’s post..

“This is how the patriarchy and the beauty ideal collude: we are supposed to see these women and be so stunned that they aren’t thin, white, blonde, able-bodied, and perfectly symmetrical that we can only call them ugly. We’re supposed to look at these pictures and say “At least I’m prettier than her.” We’re supposed to view our female friends as accessories in our true life goal, which is to look hot for men. There are hot women, and there are ugly women, and if you’re not the hottest woman in the room, you’re automatically the ugliest.

The appalling part of these ads is not the women; it’s the blatant misogyny. Once you take off your Patriarchy Blinders (patent pending), the charge of “ugly” doesn’t even begin to make sense. If you saw these picutres without any text surrounding them, what would you think of these women? Even with the pernicious text framing them as objects of derision, this ad doesn’t work on me: these women are straight-up pretty. Pretty, stylish, and flirty even. I guess they have some of that self-esteem that’s been going around lately.”

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 326 other followers

%d bloggers like this: